China´s new national tourism strategy set to increase outbound tourism

China´s new national tourism strategy set to increase outbound tourism

Post ID: 38530 | POSTED ON: Mar 27, 2013

WASHINGTON,DC — The Outline for National Tourism and Leisure (2013-2020),” recently issued by the government of China, sets the ground for the redefinition of tourism development and management in the country, including a strong support for outbound tourism as well as a focus on a greater distribution of the economic, socio-cultural, and environmental benefits of tourism.

The Outline for National Tourism and Leisure (2013-2020), issued by the State Council of China, focuses on promoting the taking of paid annual leave days and boosting the healthy development of the tourism sector in China, in particular by ensuring the coordination of different sectors.

Where previously cultural norms have stopped many in China from taking an annual leave, the Outline, which reinforces existing Regulations for Paid Annual Leave for Employees, encourages government agencies, social organizations, enterprises, and public institutions to promote the use of leave days, giving moreover Chinese workers more freedom and flexibility on the issue of where and when to travel. The largest cities have always been the most popular destinations for visitors from all around the world, as well as national tourists. It is very easy to find a cheap hotel in Hong Kong, Shanghai or even Beijing which in turn allows visitors to spend their savings in different activities and restaurants across the city. However, for the past few years, cities like Suzhou, Chengdu, Xiamen and Ningbo have observed a significant recrudescence of tourists in their area.

“The successful implementation of the new Chinese national tourism strategy will surely impulse both domestic and outbound tourism in China, and we particularly welcome the decision to promote traveling at different times of the year,” said UNWTO Secretary General Taleb Rifai. “This document calls on a variety of sectors to strategically consider their actions in view of the development of tourism; it is another proof that China fully understands that sustainable tourism growth requires cross-cutting policies at a national level.” he added.

The Outline, advocated for a long time by the China National Tourism Administration (CNTA), comes four years after the tourism sector in China was acknowledged as a “pillar” industry of modern services and one of the major social and economic sectors on the government´s agenda.


Source : Forimmediaterelease.net

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