fbpx
Somalia: ‘I sold the last three goats, they were likely to die’Read more Merck Foundation and African First Ladies marking World Cancer Day 2023 through 110 scholarships of Oncology Fellowships in 25 countriesRead more Supporting women leaders and aspirants to unleash their potentialRead more Fake medicines kill almost 500,000 sub-Saharan Africans a year: United Nations Office on Drugs and Crime (UNODC) reportRead more Climate crisis and migration: Greta Thunberg supports International Organization for Migration (IOM) over ‘life and death’ issueRead more United Nations (UN) Convenes Lake Chad Countries, Amid Growing Regional CrisisRead more 11 Disruptive Startups Selected for Cohort 3 of the Africa Startup Initiative Program (ASIP) Accelerator Program powered by Startupbootcamp AfricaRead more Africa Data Centres breaks ground on new Sameer facility in NairobiRead more Coffee with a human face: A union that improves livelihoods for Ugandan farmersRead more Trends Predicted to drive the retail industry in 2023Read more

Juul agrees to pay $438 mn in US over marketing vapes to youth

show caption
Juul Labs will pay $438.5 million to settle a probe by 34 US states that found the vaping company marketed to underage smokers, state officials announced September 6, 2022./AFP
Print Friendly and PDF

Sep 07, 2022 - 10:16 AM

NEW YORK — Juul Labs will pay $438.5 million to settle a probe by 34 US states that found the vaping company marketed to underage smokers, state officials announced Tuesday.

Under the agreement, which is still being finalized, Juul would provide payments over the next 6-10 years to individual US states and pledge to not employ cartoons in ads or otherwise market to younger consumers.

The probe was led two years ago by state officials in Connecticut, Oregon and Texas and joined by other states.

The investigation “revealed that Juul wilfully engaged in an advertising campaign that appealed to youth, even though its e-cigarettes are both illegal for them to purchase and unhealthy for children,” according to a press release from the Oregon Department of Justice.

Juul “relentlessly marketed to underage users with launch parties, advertisements using young and trendy-looking models, social media posts and free samples,” the press release said, adding that the company used age verification techniques “that it knew were ineffective.”

“The conduct that led to this settlement was reprehensible and demonstrates pure corporate greed at its most damaging,” said Oregon Attorney General Ellen Rosenblum.

“Just when we were starting to make serious progress reducing tobacco use among our young people, Juul came along and hooked another generation.”

Juul called the settlement “a significant part of our ongoing commitment to resolve issues from the past,” a Juul spokesman said.

“We remain focused on the future as we work to fulfill our mission to transition adult smokers away from cigarettes — the number one cause of preventable death — while combating underage use.”

Juul has argued that vaping products can provide a solution to the harmful health impacts from conventional combustible cigarettes.

Juul has been blamed for a surge in youth vaping over its marketing of fruit and candy flavored e-cigarettes, which it stopped selling in 2019.

In January 2020, the US Food and Drug Administration said sale of e-cigarettes in flavors other than tobacco or menthol would be illegal unless specifically authorized by the government.

More than two million American middle and high schoolers reported they were vapers in 2021, with eight in ten using flavored e-cigarettes, according to a September 2021 government report.

On June 23, the FDA said it was ordering all products made by Juul Labs off the market after finding the vaping giant had failed to address certain safety concerns.

The following day, a US Court suspended the FDA’s action following a Juul appeal.

The Juul spokesman said the agency has submitted an appeal to the FDA, adding that “we continue to offer our products to adult smokers throughout the US.”

Juul maintains that its products meet US public health standards.

Juul products that remain on sale include the Juul smoking device and cartridges in Menthol and “Virginia Tobacco.”

MAORANDCITIES.COM uses both Facebook and Disqus comment systems to make it easier for you to contribute. We encourage all readers to share their views on our articles and blog posts. All comments should be relevant to the topic. By posting, you agree to our Privacy Policy. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, name-calling, foul language or other inappropriate behavior. Please keep your comments relevant and respectful. By leaving the ‘Post to Facebook’ box selected – when using Facebook comment system – your comment will be published to your Facebook profile in addition to the space below. If you encounter a comment that is abusive, click the “X” in the upper right corner of the Facebook comment box to report spam or abuse. You can also email us.