The annual Global Impact Conference 2022 brings together visionary business leaders to revolutionize educational systems and inspire collaborative actionRead more APO Group announces content partnership with Pan-African broadcaster VoxAfricaRead more MainOne, an Equinix Company’s MDXi Appolonia Achieves Tier III Constructed Facility certification (TCCF), Now Most Certified Data Center in GhanaRead more United Nations High Commissioner for Refugees (UNHCR) warns rising tide of hunger, insecurity, and underfunding worsening gender-based violence risksRead more The Royal Thai Embassy presents the cultures of Thailand at the Association of Southeast Asian Nations (ASEAN) Festival in KenyaRead more Climate change is the biggest global threat, young people in Africa and Europe tell European Investment Bank (EIB), Debating Africa and Debating EuropeRead more $2 million in prizes awarded at Conference of the Parties (COP27) to African youth-led businessesRead more Africa and Europe’s top business and public sector leaders gather to chart Africa’s economic rebirthRead more The Thai delegation’s active participation at the 145th Assembly of the Inter-Parliamentary Union (IPU) in KigaliRead more Canon shares winning image of its Redline Challenge competition 2022Read more

Nigerian advertising regulator sues Meta for $69M in damages

show caption
AFP Photo
Print Friendly and PDF

Oct 05, 2022 - 02:50 AM

KANO, Nigeria (AA) – The Advertising Regulatory Council of Nigeria (ARCON) announced Tuesday that it has filed a lawsuit against Meta Platforms Inc., the parent company of Facebook, WhatsApp and Instagram, and its agent AT3 Resources Limited seeking 30 billion naira ($69 million) in punitive damages for violating the advertising law and loss of revenue to the government.

ARCON filed the suit against the social media giant at the Federal High Court, Abuja Judicial Division over the publication by Meta of advertisements on the three social media platforms directed at the Nigerian market without them being vetted and approved by the government.

In the suit, ARCON is seeking a declaration that such actions are illegal, unlawful, and a violation of the advertising law in Nigeria.

The council’s statement said “it is not regulating the online media space but rather advertising and marketing communications on the online platforms in line with its establishment Act.”

ARCON said Meta’s continued publication of unvetted adverts had also led to losses of revenue to the federal government.

“ARCON reiterates that it would not permit unethical and irresponsible advertising on Nigeria’s advertising space,” it added.

  • bio
  • twitter
  • facebook
  • latest posts

MAORANDCITIES.COM uses both Facebook and Disqus comment systems to make it easier for you to contribute. We encourage all readers to share their views on our articles and blog posts. All comments should be relevant to the topic. By posting, you agree to our Privacy Policy. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, name-calling, foul language or other inappropriate behavior. Please keep your comments relevant and respectful. By leaving the ‘Post to Facebook’ box selected – when using Facebook comment system – your comment will be published to your Facebook profile in addition to the space below. If you encounter a comment that is abusive, click the “X” in the upper right corner of the Facebook comment box to report spam or abuse. You can also email us.